Where to buy Wagashi, Japanese traditional sweets, in Japan?

Where to buy Wagashi, Japanese traditional sweets, in Japan?

You are visiting Japan and want to try some Wagashi (Japanese traditional sweets) but don’t know where to buy? Let me show you 3 major places where you can buy Wagashi in Japan!o(*´∀`*)9


1. Buy Wagashi at convenience stores

The easiest place to get Wagashi in Japan is for sure convenience stores. You can find convenience stores basically anywhere in Japan. Major Japanese convenience stores are Seven Eleven, LAWSON and FamilyMart. Since there are so many convenience stores, you usually hit one convenience store in every 5min while waking especially in Tokyo.

There is a section which is typically located near snack section in convenience stores and you can find casual and cheap Wagashi such as Dango, Dorayaki, Daifuku and Senbei there.

Related post: what is senbei? super crunchy japanese rice cracker


2. Buy Wagashi at department stores basement

Japanese department stores are usually located in downtown areas such as Ginza, Shibuya, and Shinjuku. Everything from cosmetics, clothes, food, and more can be found in a building with more than 10 stories. In department stores, you can find medium to high end class of Wagashi that you cannot buy at convenience stores.

Related post: 3 popular spots in shibuya where you can buy japanese traditional sweets, wagashi!

To buy Japanese sweets, you should go to the underground shopping center in department stores. You should be able to find a Wagashi section located separately from the Western confectionaries, side dishes, fruits, vegetables, and other goods. At the Wagashi section, numerous Wagashi makers from all around the country have set up shop, so you will be able to see sweets from various makers all at once. You can buy any kind of Japanese sweets, including Dango, Daifuku, Yo-kan, and beautiful Nerikiri.

Related post: nerikiri, an edible art! beautiful high-grade traditional japanese confectionery



The followings are department stores in Tokyo which has a wide selection of Wagashi. I recommend you try Wagashi located in these stores!


Mitsukoshi Nihombashi Main Store
Address: 1-4-1, Nihombashi , Muromachi, Chuo-ku, Tokyo
Phone: +81 3-3241-3311
Access: 5min from Nihombashi sta.


Isetan Shinjuku Store
Address: 3-14-1, Shinjuku, Shinjuku-ku, Tokyo
Phone: +81 3-3352-1111
Access: 1min from Shinjuku-sanchome sta.


3. Buy Wagashi at confectionery shops

When you walk along the streets of Japan, you will sometimes come across shops of original producers of traditional Japanese confectionery. There are many types of such as shops where you can taste traditional confectionery with Matcha tea in the shop. This Is because traditional Japanese sweets were made to match rich Matcha taste. In these shops you can enjoy piping hot, freshly made Wagashi from local producers that sell products you cannot find anywhere else. If you find a traditional confectionery shop while walking along a street, definitely try going in!




Matane! (in Japanese, means “see you soon!”)

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